Men | The North Face
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Originally a boutique specializing in climbing and camping in 1964, a significant evolution of tents made the company successful. The brand was founded in 1966 by Douglas Tompkins , a businessman until 1989, who then fully embarked on environmental activism. He fought for environmental causes and the conservation of territories.
Manufacturer of sports clothing and accessories geared towards mountain activities and trail running: Mountaineers , skiers , hikers and endurance athletes are all athletes who use the high-end technical clothing and equipment produced by the brand. Fashion product lines are also developed for more lifestyle use. For 12 years, the Ultra-Trail du Mont-Blanc was sponsored by The North Face .
The American textile group VF Corporation acquired the brand in 2000. The flagship TNF product at Marmon Sports is the Mc Murdo parka ! Its name refers to the American Antarctic base McMurdo (Antarctica) which serves as a logistics port for the entire continent. There are extreme temperatures of up to -50°C, which is how The North Face was inspired to warm up but first protect people from the extreme cold.
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