Puma Mirage

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PUMA MIRAGE TECH

DJ SNAKE, AMBASSADEUR DE LA NOUVELLE PUMA MIRAGE.

DJ Snake, known for pushing the boundaries of music and style, will be the global ambassador for PUMA's latest sneaker franchise, the Mirage. The Mirage has been brought back from the PUMA archives and revisited with a new perspective on street style, drawing inspiration from the world of DJs and electronic dance music (EDM).

“I'm a fan of fashion and sneaker culture, being able to join the PUMA family is an exceptional achievement, and I know there will be some great new additions to my wardrobe,” said DJ Snake. "As a sneakerhead, I have always followed PUMA's releases, featuring some of them in my videos and performances. With this new partnership, I will be supporting the Mirage franchise, bringing a new perspective to one of my favorite silhouettes.«

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The Mirage OG was first introduced over half a century ago, originally released as a lightweight athletic shoe and re-released as a jogging shoe in the 90s.

“DJ Snake is a great addition to our PUMA family, we are delighted to welcome him,” said Heiko Desens, PUMA Global Director of Design and Innovation. “When we decided to bring Mirage back from the archives, it was important that we give it a new perspective for today. Connecting it to the world of DJ culture seemed natural, because like the Mirage, DJ culture gained popularity in the 1970s. Sneakers and music have always been vehicles for youth culture, so who better than DJ Snake to be the face of Mirage?

Puma Mirage Tech Close up 2

PUMA's Mirage Tech is part of PUMA's growing selection of Futro styles, a mix of retro sneakers with futuristic inspiration. This revamped style features trippy colors, eye-catching materials, and futuristic elements inspired by the lights, energy, and atmosphere of EDM shows.

DJ Snake is one of the most successful music artists and DJs of a generation. After making his international breakthrough in 2013 with the single "Turn Down for What", DJ Snake quickly became one of the top 10 most streamed music artists of all time. With a catalog including iconic singles such as “Taki Taki” (featuring Ozuna, Cardi B, Selena Gomez), “Lean On” (featuring Major Lazer, MØ), and “Let Me Love You” (featuring Justin Bieber), DJ Snake's global impact on modern music culture is undeniable. With an ever-increasing desire to push the boundaries of music, fans should expect to hear a slew of new singles in 2021.

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