Alliant confort, style et innovation, les baskets New Balance sont conçues pour le sport et le quotidien. Avec des technologies comme ENCAP et Fresh Foam, elles offrent un amorti optimal et un maintien exceptionnel. Trouvez votre paire idéale parmi nos modèles iconiques.
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New Balance Sneakers
New Balance Shoes: A Heritage of Quality, Comfort and Timeless Style
New Balance sneakers embody more than a century of innovation, craftsmanship and commitment to quality. Founded in 1906 in Boston by William J. Riley , the brand began as a manufacturer of arch supports before pivoting to athletic footwear to become an industry leader. Today, New Balance offers a range of styles that blend tradition and modernity, meeting the needs of sports, fashion and comfort enthusiasts. Discover how these iconic sneakers have established themselves in the worlds of running, trail running and lifestyle, remaining a top choice for millions of users around the world.
A Legacy that Marks the History of Running
New Balance revolutionized the athletic shoe industry in 1961 with the launch of the Trackster , the first running shoe available in multiple widths for an optimal fit. Iconic models followed, such as the New Balance 320 in 1976 , the first sneaker to feature the iconic "N" logo and recognized by Runner's World magazine as the best running shoe. In 1982 , New Balance made its mark with the 990 , the first running shoe to sell for more than $100, thanks to its technical design and unmatched comfort. These iconic models gave the brand a prominent place in the running world, attracting both athletes and lovers of lasting comfort.
Comfort and Cutting-Edge Technologies
New Balance sneakers are known for their advanced comfort and support technologies. The brand is constantly innovating with cushioning systems like ENCAP and Fresh Foam , designed to provide optimal shock absorption and extended support. These technologies are found in models like the 990 and 1080 , which are ideal for demanding runners and walkers. The C-CAP midsole, meanwhile, provides stability and lightweight support, making each pair of New Balance shoes a reliable option for everyday wear. With a constant commitment to high-quality materials, New Balance guarantees sneakers that combine comfort, style and durability.
New Balance: A Reference Brand in Streetwear and Fashion
Beyond athletic performance, New Balance has established itself in urban fashion with its timeless designs, such as the iconic 574 launched in 1988. These sneakers stand out for their versatile style and understated aesthetic, appreciated by both sneakerheads and streetwear enthusiasts. Collaborations with influential brands like Aime Leon Dore , Comme des Garçons and Stüssy reinforce New Balance’s status in contemporary fashion, making it a popular choice for street style enthusiasts. Whether for a casual look or a more sophisticated outfit, New Balance sneakers add an authentic and stylish touch to every wardrobe.
Commitment to Quality and Local Manufacturing
New Balance also stands out for its commitment to local manufacturing, with production units in the United States and the United Kingdom. By producing certain models directly in its factories, such as the Made in USA and Made in UK series, the brand ensures impeccable quality and optimal control of each stage of manufacturing. This choice of local production helps to strengthen New Balance's image as a trusted and quality brand, while offering shoes adapted to the specific needs of users.
Discover All Our Categories of New Balance Sneakers
Explore the New Balance universe through our different categories, designed to meet all your needs, whether you are looking for technical shoes, retro models or sneakers with a unique style. Find dedicated collections for men, women and children, as well as a selection of the brand's iconic models.
- New Balance Men's Sneakers : Sneakers combining performance and style to adapt to all your activities.
- New Balance Women's Sneakers : Elegant and comfortable models, perfect for sport or everyday wear.
- New Balance Kids Sneakers : Sturdy and stylish shoes to accompany the youngest in their adventures.
- New Balance Sportstyle Sneakers : Sports-inspired sneakers, revisited for an urban and modern look, combining comfort and trendy design.
Selection of Iconic Models:
- New Balance 9060 Sneakers : A futuristic design that fuses retro influences and modern innovations.
- New Balance 2002r Sneakers : A revisited retro sneaker, combining advanced technologies and timeless style.
- New Balance 1906r Sneakers : Inspired by the 2000s, perfect for a vintage and trendy look.
- New Balance 997h Sneakers : A modernized version of the classic 997, ideal for an urban style.
- New Balance 610 Sneakers : Rugged and versatile, ideal for varied terrain and outdoor adventures.
- New Balance 574 sneakers : The essential model, synonymous with comfort and versatility.
- New Balance 550 Sneakers : Inspired by the 80s, this sportstyle icon is a must-have.
- New Balance 530 Sneakers : A retro touch with modern performance, ideal for everyday wear.
- New Balance 480 Sneakers : A design inspired by basketball courts, sleek and elegant.
- New Balance 327 Sneakers : A bold and retro sneaker, perfect for lovers of unique looks.
- New Balance 302 Sneakers : A minimalist and contemporary silhouette, ideal for a clean style.
Find Your Perfect New Balance
Need inspiration? Explore our categories now to find the pair that matches your expectations, whether for sports, everyday use or simply to complete your look with style.