New Balance 740

Active filters

New Balance logo New Balance 740: the tech-runner that wakes up your style

Y2K fashion: between running heritage and street flair

Born in the early 2000s, the New Balance 740 draws its DNA from the Y2K tech-runners who were already rocking the streets; it returns today as an updated classic, transformed into a must-have fashion piece. Its tapered silhouette, open mesh upper and angular overlays deliver a retro-tech look that fans of sportstyle New Balance sneakers recognize at first glance. The molded " N " logo and reflective hits add the nighttime touch that makes the difference during urban runs or impromptu photoshoots.

ABZORB Comfort: This energy that accompanies you from morning to night

Under the shoe, ABZORB foam absorbs every impact before returning energy, while the segmented midsole maintains the flexibility needed for bumpy commutes. Whether you're running the subway or strolling to the mall, the 740 remains lightweight, stable, and breathable, with field tests confirming its ability to go the distance without weakening. The high-abrasion rubber outsole withstands urban miles, making this pair a reliable daily beater for demanding sneakerheads.

Versatile style & affordable price

Priced around €120, the 740 offers a price/quality ratio that's hard to beat, while also coming in premium palettes like "White / Marsh Green" and "Grey Matter" that will dynamite any outfit. Still under the radar, it's establishing itself as the confidential alternative to mainstream models such as the 574 or 530 , perfect for getting ahead of the next hype wave. By adding it to your rotation now, you'll assert your connoisseur's eye before the crowds rush to it.

Ready to join the circle? Grab your New Balance 740 at Marmon Sports now!

Discover All Our Categories of New Balance Sneakers

Explore the New Balance universe with our diverse categories, designed to meet all your needs, whether you're looking for technical footwear, retro styles, or uniquely stylish sneakers. Find dedicated collections for men, women, and children, as well as a selection of the brand's iconic styles.

Selection of Iconic Models:

Find Your Perfect New Balance

Need inspiration? Explore our categories now to find the perfect pair for you, whether for sports, everyday wear, or simply to complete your look in style.