08/26/2021 - Cardi B x Reebok | 'Let Me Be…In My World' Capsule Collection
Here she goes again. If, like everyone else, you can't get enough of Cardi B's iconic style, then you're going to lose your mind with her latest Reebok collection. Cardi B's iconic personality was infused deeply into each design, ensuring that her vision for this upcoming collection was brought to life. It's not every day you get to wear a visual representation of Cardi's true, raw persona, but this August, she's granting the wishes of her legions of fans.
The singer's latest collection is her most daring yet.
Let's talk shoes first. Think supple leathers, premium suede overlays and textured embossed effects. There will also be sleek, angular uppers against bold, exaggerated bottoms with lug outsoles. “Some sneaker collections, I'm like, 'Hmm, what can people wear this with?' » I'm so happy that now my shoe collections come with clothes so they can match and look like a whole outfit instead of wearing my sneakers with another brand.
Speaking of clothes... Cardi B's second capsule clothing collection builds on the iconic cut lines and details of her first collection, but this time through a more fashion and lifestyle lens. “This collection is inspired by Cardi's time growing up and hustling in New York,” says clothing designer Morgen Kohn. “The details reflect Cardi herself: the cutouts represent her open personality, the elastic details allow for maximum versatility, and the brightly colored stitching gives an overall monochrome look that little something extra. »
The silhouettes feature dramatic proportions, from tight fits to oversized sleeves with super fitted waists. “What inspired the design of this collection was the fly knits,” says Cardi. “The pants get tighter, you don't even have to go to a seamstress. They're already pretty tight. Sometimes [women] just want clothes that fit us well, that shape us, that give us a nice little shape. I hope these [clothes] will make them happy and feel comfortable.
One notable clothing piece is Cardi's woven tracksuit, which showcases her unique take on the iconic Reebok Vector track jacket. Two-tone ribbed sets exude a mix of glam and streetwear, while combining maximum style with ultra-comfort. Take off the sweatpants, put on the skirt and you're ready for your next event.
It's important to both Reebok and Cardi that her line offers inclusivity for everyone, not only through sizing, but also design and materials. “We heard loud and clear the positive feedback from Cardi's fans regarding our full plus-size offering of her latest activewear collection,” Kohn said. “Building from there, we continue to offer every style from her new FW21 collection up to a size 4X to ensure all her fans can shop the co-created clothing collection. »
“This partnership is a true collaboration with Cardi and her team,” says Product Manager Kelly Dunn. “She is heavily involved in every step, from the early design stages through the full creative cycle to market. At every stage of the creative process, we work hand-in-hand with Cardi to bring the story, colors and designs to life, from sketch to sample form. Nothing goes into production without Cardi's kiss of approval.
So, which piece from the collection is Cardi's favorite? “Look, when it comes to my pieces, I don’t pick favorites,” she says. “ Like, you don’t choose which one is your favorite child. All the pieces in this collection are my babies . ”
You will be able to find the pieces from this collection exclusively from 08/27/2021 at 10:00 a.m., in your Marmon Sports store, Porte d'Aubervilliers in Paris and on your website marmonsports.com .
Source: Reebok