09/29/2021 - The Under Armor brand arrives at Marmon Sports
UNDER ARMOUR, BORN IN BALTIMORE STADIUMS.
Under Armor was created in 1996 in the United States by Kevin Planck and Kip Fulks , former American football players in the city of Baltimore (Maryland, United States). The brand immediately entered the sector of performance and comfort in sport. With their first article notably the “Shorty” (Prototype #0037), a soft and light jersey, with the property of wicking away perspiration, that US football players wore under their protective armor (hence the name “Under Armor”, literally: “Under the armor”).
It was in 1999 that the brand experienced its growth, thanks to the promotion provided by the film Sunday Hell by Oliver Stone with Al Pacino , Cameron Diaz and Jamie Foxx , which retraces the setbacks of a professional team of Football. Kevin Planck had the good idea of providing outfits for the staff, then for the entire production at the request of Oliver Stone. The public adhered to this story and the film was a success, bringing UA visibility that was as legitimate as it was timeless.
TECHNOLOGIES AND INNOVATIONS FOR ATHLETE PERFORMANCE.
It is thanks to their technological advances that they will succeed in becoming among the leaders in sports clothing and equipment . Reaching up to 2nd place in the American market, just behind Nike . For more than 20 years, they have continued to develop their catalog, their products, and to support internationally renowned athletes:
- In 2005, they presented their favorite material for performance: UA TECH™ . Designed to look like cotton, but to perform like Under Armour.
- In 2006, they launched into the sports shoe market with, among other things, American football cleats.
- In 2011, CHARGED COTTON® material is a unique blend of hydrophobic and hydrophilic fibers, that is to say fibers that love water and others that hate it. The result: a game-changing material that absorbs perspiration from the skin and distributes it to the surface where it can evaporate more quickly. Much more than cotton.
- The same year, they released the STORM™ water-repellent technology , breathable, almost featherweight and which keeps you dry.
- In 2015, it is the COLGEAR® INFRARED system , the best insulation system they have created, according to them. Soft, heat-conductive lining that absorbs and retains body heat, so you stay warmer longer... without added weight or bulk.
- It was also in 2015 that the brand presented connected clothing: CONNECTED FITNESS® , the largest connected Fitness platform in the world.
- And it was in 2018 that they created cushioning technology for their HOVR™ Running and Training shoes , with the simple objective of defying gravity. In addition to absorbing impact optimally, this material returns energy to restore height, a “zero gravity” sensation.
Under Armor has also developed several applications to connect their shoes and clothing, allowing more than 200 million users to measure their daily sports performance and share them across their networks.
THE UA BRAND PRESENT IN ALL DISCIPLINES
Beyond American football, the brand is present in several sporting disciplines such as baseball , basketball , football , swimming , golf , etc. In Europe it also sponsors rugby teams such as the Wales rugby union team.
On the athlete side, and beyond NFL stars (editor's note: the national American football league) like Tom Brady , the brand has chosen the American star of the Golden State Warriors:Stephen Curry as its basketball muse. With a contract worth more than 4 million dollars, she has secured significant visibility on the floors of the NBA (editor's note: the American national basketball league), with this player very popular with the public to promote their outfits. and Basketball shoes.
To talk about work and determination, they called on the heavyweight boxing world champion: Anthony Joshua , thus expressing the requirement for sport, preparation and state of mind on the path to success. .
This whole state of mind that the Under Armor brand embodies resonates with the way we approach physical culture at Marmon Sports . As we share these values, we naturally wanted to offer it to you with a selection of Training, Running and Trail items , but also a Sportswear range so that you too can show the world what is hidden under your armor.
