10/28/2022 - Reebok x Panini collection | Allen Iverson Question
(BOSTON) October 4, 2022 - Today, merging the world of sneakers and collectibles, Reebok and sports card maker Panini America announced a rare collaboration spotlighting cultural icons Allen Iverson and the coveted brand “Prizm”. Releasing worldwide on November 4 alongside a capsule of retro-inspired clothing, the collection is championed by three parallel “Prizm” iterations of the historic Question basketball shoe from “AI.”
Introduced in 2012, Panini America's "Prizm" sports card brand - with its high-gloss Optichrome designs, desirable rookies and coveted fine print parallels - has quickly become one of the most sought-after and defining products of modern sports card culture. Then there's Allen Iverson, an explosive six-foot guard from Hampton, Virginia. who, as a rookie in 1996, burst onto the scene and - wearing his signature Reebok Question - went on to redefine the game of basketball and its many subcultures. In Reebok x Panini America, these two irrepressible forces collide.
“This has been a long time coming,” commented Jason Howarth, vice president of marketing at Panini America. "The Prizm brand helped launch sports trading cards into the global mainstream. This goes beyond the hobby, just as Iverson goes beyond basketball. Being able to authentically bring together two iconic brands that have each such a deep connection to sports, collectibles and culture – we think this one will be fun for everyone who engages with it.”
Across products, "Prizm" fans will enjoy special designs such as the shrink-wrap inspired all-over logo, embroidered Iverson autographs, light-reactive parallel treatments, classic Panini yellow label logo, hang tags with "Rookie Shoe" badge and more, all through three unique parallels:
Question Mid “Tiger Prizm” (HQ1097):
Widely available in adult and kids sizing, this colorway nods to Iverson's toughness, drawing inspiration from Panini America's beloved "Tiger Prizm" parallel with overlays atop a White leather upper.
Question Low “Rookie Signature Prizm” (HQ1099): Available in more limited quantities, this design gives a brilliant royal blue “Prizm” hue to the low cut of the Question, paying homage to Iverson's team colors.
Question Mid “Black Pulsar Prizm” (HQ4135): Rare in distribution, this Question Mid features an adaptation of the flashing lights surrounding AI via Panini America’s hyper-rare “Black Pulsar Prizm” treatment on the upper, alongside smooth suede overlays .
Select pairs purchased from Reebok.com and local retailers will come with a limited edition Panini America x Reebok Iverson trading card pack. Each card features beautiful AI images from the early 2000s captured by legendary photographer Gary Land with designs inspired by "Prizm", Question and other Reebok Iverson product lines. From these packs, consumers will have the opportunity to “pull” special “Prizm” parallel cards, Iverson autographed cards on short-print card, Iverson-worn patches, and more. (Complete checklist available upon request.)
In late September, Reebok and Panini America "teased" the collaboration with a rare friends and family "Blue Dazzle Prizm" (HQ4562) flip on the historic blue and gold Iverson Denver Player Question edition from 2007. Only 100 were made, each coming with an exclusive Panini x Reebok "Mile High" card in gold vinyl.
The Reebok x Panini America footwear and apparel line is available worldwide and at select retailers starting November 4.
About Panini America
Panini America, a subsidiary of the Panini Group, established 60 years ago in Modena, Italy, has subsidiaries throughout Europe, Latin America and the United States. Panini is the world leader in officially licensed collectibles and is the largest publisher of collectibles in the United States, with official licenses for NFL, NFLPA, NBA, NBPA, FIFA, UFC, MLBPA, NASCAR, College , Disney, Epic Games and other keys. properties of many other licensors. Panini America is also the exclusive trading card and sticker partner of the Pro Football Hall of Fame, the Naismith Memorial Basketball Hall of Fame and Pop Warner Little Scholars, Inc. Panini has distribution channels in more than 150 countries and employs more than 1,200 people.
For more information, visit us at www.paniniamerica.net , www.paninigroup.com or blog.paniniamerica.net . You can also follow Panini America on social media platforms Facebook, Twitter, YouTube and Instagram.
Source: Reebok.com