06/02/2023 - The new Juventus Turin 2023/24 home jersey adidas

A BOLD AND INNOVATIVE DESIGN FOR JUVENTUS SUPPORTERS

Today, adidas reveals the Juventus home jersey for the 2023/24 season . Created for the club's new generation of supporters, the jersey evolves the iconic design by adding unexpected graphics and bold technologies, whilst remaining true to Juventus' distinctive DNA.

The central element of the jersey's design is a celebration of Juventus' famous black and white stripes, which instantly evoke a sense of pride and unity between players and supporters. The pattern, which has been a visual symbol of the club since 1903, is reinterpreted this season from the previous triangular motif, and it is told through a brushed finish that reproduces the unique patterns of a zebra. This technique is used to evoke the individuality and artistry of the players on the pitch, while the ironic nod to the zebra's equally iconic markings references the impactful black and white stripes.

The bold graphic that runs throughout the jersey is complemented by contrasting yellow details. This color, which draws inspiration from legendary jerseys of the past, is present in several parts of the design, from the crest and sponsor markings to the three stripes that adorn the shoulders. As such, the jersey is rooted in the club's heritage, whilst being undeniably modern in its design.

The on-pitch version of the jersey is designed with materials and textures that help players stay cool with HEAT.RDY technology, optimized to provide maximum comfort when performing on the biggest stage. As for the version intended for supporters, it incorporates AEROREADY technology, which uses materials that wick away perspiration to keep the body dry.

The new Juventus home shirt for the 2023/24 season is made from 100% recycled polyester, demonstrating adidas' continued commitment to ending plastic waste.

BOLD AND MODERN DESIGN

The Juventus home jersey for the 2023/2024 season stands out with its finer vertical stripes, offering an elegant and modern design. The back of the jersey is predominantly black, with stripes at the bottom and subtle yellow accents on the sides, like the jersey worn by Paul Pogba.

The vertical stripes of the home jersey subtly evoke the zebra pattern with a fur effect, recalling the iconic nickname and Juventus. The collar of the jersey and its back feature a black tint, while the name and number are flocked in the same color. The club crest and Adidas logo on this new jersey feature a distinctive yellow color, bringing a touch of dynamism to the design. In the center of the jersey, the Jeep sponsor stands out with lightning patterns, surrounded by a yellow border.

These exceptional details and finishes give the Juventus home jersey a unique look, showcasing the club's heritage whilst expressing a bold, modern aesthetic. By wearing it you show your support in style for one of the greatest football teams in the world.

ADVANCED TECHNOLOGY FOR OPTIMAL PERFORMANCE

Whether you are a player on the pitch or an avid supporter, the Juventus home jersey for the 2023/24 season offers you a unique wearing experience. For players, HEAT.RDY technology guarantees a feeling of freshness throughout the match, allowing you to perform at your best on the pitch. This cutting-edge technology is designed to keep you cool and comfortable, even in the most intense moments.

For supporters, the version of the jersey with AEROREADY technology keeps you dry by wicking sweat away from your body. Whether you're cheering on your team from the stands or taking part in a game with friends, you can enjoy every moment to the fullest without worrying about the discomfort of sweating.

COMMITMENT TO THE ENVIRONMENT

By choosing the new Juventus home jersey for the 2023/24 season, you also support the fight against plastic pollution. Indeed, this jersey is made from 100% recycled polyester, contributing to adidas' ongoing efforts to end plastic waste.

In conclusion, the new Juventus home jersey for the 2023/24 season is a perfect blend of tradition and modernity. With its bold design and innovative technologies, it offers you optimal comfort while allowing you to show your pride in your favorite team. Don't miss the opportunity to wear this unique jersey and support Juventus Turin with style and passion!

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